A target audience is the specific group of consumers most likely to be interested in your products, services, or marketing campaigns. This group is defined by shared traits such as age, location, income, lifestyle, and buying behavior. Instead of wasting resources trying to appeal to everyone, businesses define a target audience to craft highly relevant messages, optimize ad spend, and increase conversion rates. Target Audience vs. Target Market
While closely related, these two concepts operate at different scales: How to Identify Your Target Audience in 5 steps – Adobe
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